The consumer is taken to a page listing local auto glass repair/replacement firms.

Guardian Auto Glass has a paid search link. On the search results page there are numerous listings.  The circled link is the advertiser's local ad for the Lansing, MI market. The Adword listings in the light blue box at the top of the search pages and the links on the right of the page under sponsored links are listings for advertisers that serve the local market.

The items below the light blue box in the center of the page are the "organic" results, which are untargeted listings.