Seven new graph types visual explain traffic patterns.
 
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Visits vs. Spend: Shows you how visits and spend are tracking. The blue line (spend) should follow the movement of the yellow bars (visits).

Visits vs. Cost per visit (CPV): Tracks how your cost per visit changes over time.
 

Impressions vs. Click Through Rate:Remember, impressionis are free to you. You only pay when someone visits. 2% is an excellent click through rate. Anything over 1% is good for most industires.