Local Search Quick Start

Launching a search marketing campaign with YellowWord is the easiest advertising you will ever place for your business.

If your business benefits by providing customers with local contact information about your business outlets and engages in a highly competitive market, you need a local search solution. Local search advertising will generate an instant lift in foot traffic, phone traffic and general awareness of your business, location and services.

The Reach of Local Media

How easy is it to start a local search campaign with YellowWord?

Once we set up an account for your business, all you need to do is decide what your customer acquisition goals are, what local markets you want to target and a monthly budget per market.
YellowWord will develop campaign materials, keyword and concept lists and measurement devices to track every aspect of your campaign.
Once that is done, we will launch your campaign. All our campaign solutions are turn-key and require no on-going work or maintenance from our clients.

What happens next?

Any time a user from your target geographies enters a keyword selected for your campaign an ad is displayed as part of the search results – often referred to as a sponsored link or Adword.
When a user clicks on the link (and only if they click on the link) you pay a set Cost-Per-Click and the user is taken to a specific page on your website.
Your web site will feature a unique Remote Call Forward (RCF) number and email address that is proxied onto your web site. This phone number and email address will meter:
- Consumer phone calls
- Consumer email addresses.

All calls will automatically roll into the advertiser's local telephone number and emails are forwarded to the advertiser's email address. This RCF number on the local search page is an unpublished number that does not appear in other media (except the local search landing pages).

A Client Web Access Suite is enabled for each client that provides access to daily results of each local campaign they are running.

This easy to use web interface provides up to the minute data about customer actions, campaign success and overall ROI. This client campaign tracking tool is password protected and can be accessed from a web browser 24/7.

Campaign analysis metrics that the client web interface provides:

Number of site visits – separated between advertising and other site visitors
Number of calls to each office
Number of e-mail requests
Status of each phone call (answered, not answered)
Status of e-mails
Length of each call
Ad creative, keyword phrase and cost per click of each action
Summary of effectiveness of each ad and keyword phrase based on status of call or e-mail

Getting started couldn’t be easier. Simply tell us where you want to acquire customers from, what you’re selling and how much new customers are worth and we’ll do the rest.

Local Search is the fastest, most accountable and most cost effective advertising medium and is an excellent application to complement your print and internet Yellow Pages advertising and online directory listings.