A user who clicks on a paid search result is said to be "clicking-through". The result is a visit to the advertiser's website.

Once the consumer clicks onto the advertiser's sponsored link they would be taken to the advertister's web site.

Phone Call Tracking with YellowWord

The web site features a unique Remote Call Forward (RCF) number and email address that meters:

• Consumer calls
• Consumer email addresses

All calls roll into the advertiser's local telephone number and emails are forwarded to the advertiser's email address. This RCF number on the local search page is an unpublished number that does not appear in other media (accept the local search landing pages).