Pay Per Call in AOL Yellow Pages

Pay Per Call Operates a Multi-Channel Network

Top Performing Pay Per Call Segments

Minimum starting bid: $2
Average bid price $8 - $10
* varies by category

• Financial Services (loans, banking, credit, insurance)
• Telecommunications (cable/satellite TV, ISP, mobile telecom)
• Travel (hotels, cruises, air, car rentals)
• Home Services (plumbers, remodeling, carpet cleaning)
• Auto (new/used car leads, parts, service)
• Legal
• High End Retail (computers, appliances)
• Donations (car)

What You Pay For

Pay Only For Phone Calls in an Auction Marketplace

Advertisers Are Not Charged for Every Call

• No charge for short calls
• No charge for follow up calls from same caller within 72 hours
• No charge for calls outside of callable hours set by advertiser (dayparting)
• No charge for clicks to landing page

Auction Marketplace

• Max Price Per Call ensures high bidder pays only $0.01 above next highest bidder
• Minimum starting bid is $2.00 across all categories
• Advertisers bid on categories, not keywords
• No algorithmic or weighted ad sorting

Pay Per Call Auction Marketplace

Real Time Call Reporting

• Pay Per Call will provide a single interface to extract reports
• Determine campaign ROI by comparing direct response campaigns
• Use ‘average call length’ as a measurement of call quality
• Identify trends in consumer call behavior
• Reports can be exported into Excel, PDF, XML, CSV formats.
• Pay Per Call offers a full service API