Local Search - A Walkthrough
Launching a search marketing campaign with YellowWord is the easiest advertising you will ever place for your business.
If your business benefits by providing customers with local contact information about your business outlets and competes in a highly competitive market, you need a local search solution. Local search advertising will generate an instant lift in foot traffic, phone traffic and general awareness of your business, location and services.
Follow the links below for a step by step guide to Local Search with YellowWord1.com
Step 1 - Keyword Search
When a Customer enters text into a search engine like Google, the text entered is often referred to as a "keyword".
Searching For Auto Glass Repair In Lansing, MI.
In this example, a customer in Lansing Michingan is looking for "auto glass repair" using Google.
Step 2 - Search Results
The consumer is taken to a page listing local auto glass repair/replacement firms.
Guardian Auto Glass has a paid search link. On the search results page there are numerous listings. The circled link is the advertiser's local ad for the Lansing, MI market. The Adword listings in the light blue box at the top of the search pages and the links on the right of the page under sponsored links are listings for advertisers that serve the local market.
The items below the light blue box in the center of the page are the "organic" results, which are untargeted listings.
Step 3 - Click Through
A user who clicks on a paid search result is said to be "clicking-through". The result is a visit to the advertiser's website.
Once the consumer clicks onto the advertiser's sponsored link they would be taken to the advertister's web site.
Phone Call Tracking with YellowWord
The web site features a unique Remote Call Forward (RCF) number and email address that meters:
- Consumer calls
- Consumer email addresses
All calls roll into the advertiser's local telephone number and emails are forwarded to the advertiser's email address. This RCF number on the local search page is an unpublished number that does not appear in other media (accept the local search landing pages).
Step 4 - Monitoring the Campaign
A client web access suite is enabled for each client that allows them to access the daily results of each local campaign they are running.
Easy To Use Web Administration
This easy to use web interface provides up to the minute data about customer actions, campaign success and overall ROI of the campaign. This client campaign tracking tool is password protected and can be accessed from a web browser 24/7.
Step 5 - Client Campaign Tools
Monitoring - Client Campaign Tools
* This page is an example of the page that tracks calls
* It lists the number the call rolled into, the number the call came from, if the call was answered and how long the conversation was.
The Campaign Interface Campaign Statistics are Available At The Click of A Mouse Web Events Page
The email tracking page tracks all email queries.
Campaign Details
See Results including time and duration of phone call.