Graphs Help Spot Trends

Seven new graph types visual explain traffic patterns.
 
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Visits vs. Spend: Shows you how visits and spend are tracking. The blue line (spend) should follow the movement of the yellow bars (visits).

Visits vs. Cost per visit (CPV): Tracks how your cost per visit changes over time.
 

Impressions vs. Click Through Rate:Remember, impressionis are free to you. You only pay when someone visits. 2% is an excellent click through rate. Anything over 1% is good for most industires.

Visits vs. Spend

 
Shows you how visits and spend are tracking.
 
The blue line (spend) should follow the movement of the yellow bars (visits).
 

Visits vs. Cost Per Visit

 
This interface tracks how your cost per visit changes over time.
The blue line (spend) should follow the movement of the yellow bars (visits).

Impressions vs. Click Through Rate

Remember, impressions are free to you. You only pay when someone visits.

2% is an excellent CTR.

Anything over 1% is good for most industries.

Calls vs. Cost Per Call

These can be sorted by call duration.

On the right hand side, enter the number of seconds a call must last to be a "good call". E.x. 30 Seconds.

View All Cycles

Select the “All Cycles” button to see all months for a specific campaign (including previous renewal campaigns). The campaign list will refresh with the first cycle of each campaign.

Campaign Data

Click the + sign to see the individual campaign data. You can click on any of the links (calls, emails, web events, etc.) to see detail for each campaign cycle or for all campaign cycles.

Switching Views

The charts will now display data for all campaign cycles. You may switch to the “Campaign” view so the charts display the information for each campaign. You may still switch back to daily or weekly view.

Printing and Downloads

Click the print icon to print the entire report with graphs and detail tables. Or click the arrow button to download the combined data from the “Report Downloads” center.

Custom Date Ranges

Display a custom date range. At the top of the page, adjust the dates in the “to” or “from” fields and click “View Report.”

Number of Calls

Click on the number of  calls you received in the summary section.

View Call Details

Click “View Details” below the graph. In the detail section, you can see who called, how long the call lasted and listen to each call by clicking on the green phone icon.

Rate It and Other Functions

Click on the Rate It button and designate that call as a:
• Sale
• Lead
• Inquiry
• Other

In the comments box, designate the amount of sale, instructions for follow up, or anything else that helps you determine the worth of that call and hit submit.
Now that call shows the rating. If you roll over the rating in red, you will see the comment you provided. All users can see the comments, but only advertiser client users can actually submit the comment and rating.
After all of your calls are rated, you can sort the calls by the rating listed. Look at the top of the call detail report and choose a rating.
Hide Name and Address by checking the box under customer contact info at the top of the call detail report. Use this feature when printing to protect your customer information.
Hide Repeat Phone Calls by checking the “Unique calls only” box. Now multiple calls from the same number will be shown as one call (the longest duration call will be displayed).
Show only calls that are of significant length by entering a minimum call length in the “Call Duration” box at the top of the report
Print this report by clicking the icon at the very top left of the call detail report (which will only print the details). To print the entire report, including the graph, please use the print icon at the top of the report.